Membangun Integritas melalui Penerapan Etika dalam Apologetika Kristen Media Sosial

Abstract

Social media has become a significant platform for conveying religious and religious messages in the current digital era. This research aims to investigate the role of ethos (ethics) mode in apologetic services on social media by focusing on how the use of ethics influences the effectiveness of apologists' communication and persuasion with audiences in a highly connected digital environment. The research method used is literature study, which involves identifying, selecting, and analyzing sources relevant to this topic. The results of data analysis from selected sources reveal trends and patterns that reflect the important role of ethos in apologetic efforts on social media. The findings of this study have important implications for apologetics practitioners, religious leaders, and researchers in understanding how they can effectively communicate with increasingly fragmented and connected audiences online. This research also highlights the need for better skills in utilizing ethics in religious communication in the digital era. Finally, this research concludes that a good ethos from an apologist is a strong foundation for the success of apologetics services in an increasingly complex digital world.